Patrick Joest

musicwise: Berlin-based, global reach & network.

Patrick Joest, founder of musicwise, brings over two decades of expertise in synch licensing, music publishing, and rights management. He grew up in Frankfurt in the heart of Europe, is German-Argentinian & a native speaker in both Spanish and German (and fluent in English).

His career includes building and leading synch teams at Sony/ATV and BMG, where he served as Executive Vice President, Global Partnerships & Sync. From 2015 to 2018, Patrick lived and worked in Los Angeles, managing BMG’s US synch team in LA & New York, alongside his global responsibilities.

Since 2021, Patrick has been consulting for Hipgnosis Song Management, leading their worldwide synch marketing and licensing initiatives, and working with synch teams across many bigger and smaller music publishers across the globe.

Through musicwise, his roster of partners includes Cyanite.ai, Audioshake, Zebralution and Catalog.ac, offering services in rights & sync management, music tech advisory, virtual sync operations, and music publishing setup. He also runs the music publishing company and brand consultancy wkdj.

Beyond his consultancy work, Patrick shares his industry knowledge through lecturing engagements for institutions like GEMA, CNM France, RMSS Hamburg, mdw University Vienna, contributing to the development of future music industry professionals.

Patrick’s extensive experience and global network enable him to provide personalized, combined strategic and hands-on support to clients at every stage of their journey in the evolving music landscape.

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musicwise: Berlin-based, global reach & network.

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